"Working with Amazon makes a lot of sense for us and our fans," said Alec Shobin, PR and Marketing Manager at Subatomic Studios. However, after reconsidering launch options, Subatomic decided that launching the game on the Amazon Appstore for Android was a perfect opportunity to deliver the game for free for the first 24 hours and leverage Amazon's significant marketing and promotion capabilities to ensure the widest possible audience. "They are acting like true partners in the launch of Fieldrunners HD, which is exactly the type of thing we want in a distribution relationship, and we know the game will have even greater success from our launch together." Subatomic Studios had originally planned to release Fieldrunners HD for Android on Thursday, June 30th. "Amazon has worked with us to launch our game the way we want to launch it, which is something all independent developers want," said Sergei Gourski, CFO.
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